Direct comparison of individual investment app providers
We have formulated a direct comparison for a few selected investment apps in Switzerland.
Truewealth vs Selma
Selma offers the lower entry amount of CHF 2’000 compared to Truewealth at CHF 8’500, but the significantly higher fees of 0.68% (Truewealth 0.50%). Only with assets of CHF 150’000 or more do Selma’s fees fall below 0.50%.
Selma vs Inyova
Selma vs Inyova – The fees of Yova or Inyova are almost twice as expensive as the Selma costs, which is also not one of the cheapest investment apps. Inyova specialises in impact investing, among other things, and thus tries to justify the higher costs. Both providers, Selma and Inyova, are massively more expensive in terms of fees and costs than the investment app from findependent. Inyova costs almost 3 times as much as findependent. With Selma, the costs and fees are around 50% higher.
Selma vs. findependent
Selma fees are clearly higher, around one and a half times as expensive. Selma has a starting amount four times as high and scores much worse in the investment app users’ rating.
Selma Finance experience
Selma Finance experience: The Android app from Selma gets just 3.8 stars. The iOS app gets 4.2 stars. However, both ratings are relatively weak in terms of user experience. By comparison, users of findependent give the investment app ratings of 4.8 and 4.7 stars respectively.
findependent vs Swissquote
Swissquote’s entry level is a whopping 50,000 francs, compared to findependent’s start wiht as littel as 500 francs. In addition, Swissquote’s robo advisor is rather expensive. With an annual fee of 0.75%, Swissqoute charges over 85% more than findependent’s 0.40%.
Descartes
Descartes has a interesting fee model with 0.64 to 0.67% flat fee, which includes TER, transaction fees and foreign currency surcharges. Descartes’ offer is available from a minimum investment amount of 10 francs, but only as a web application, not an Android or iOS app. We therefore do not include this provider in our comparison.
Raiffeisen Rio Experience
The experience with the Raiffeisen Rio Investment app is mixed. Users of the Android app only give it 3.5 stars (out of a possible 5).
Clevercircles Experience and fees
Clevercircles’ fees are somewhat unclearly formulated and require additional calculations from the user in order to achieve full transparency. Although the fee is 0.65% of the invested assets, there is a minimum fee of 40 francs. So if you invest only 5’000 francs at the beginning, the fee is in fact 0.80% (40 francs of 5’000), and the 0.65% only applies from an investment sum of 6’154 francs.
SaxoSelect
SaxoSelect does not offer an investment app and is therefore not included in the above table. The fees for SaxoSelect’s digital asset management are a respectable 0.75% and the minimum investment amount is CHF 10’000.
Truewealth Experience
Truewealth’s experiences are positive in the majority of cases. Negative comments are made about aspects such as the high entry fee (8,500 Swiss francs), the user experience that could be improved and the partially non-transparent fee model.
Inyova Experience und Inyova Review
Inyova experience can be described as sufficient. The Google review is 4 stars. On Trustpilot it is 2.7 out of 5 stars, which is rather in the lower range.